To prepare for the launch of Uzedy, a drug to treat symptoms of schizophrenia, I designed the save the dates and invitations for an upcoming congress to educate doctors on this new drug, sponsored by Teva Pharmaceuticals. Using Adobe Illustrator and Photoshop, and InDesign I created the mailer and postcard graphics and print templates. The challenge here was to create a product that was different from what the organization has done in previous years, and the solution was to create a tri-fold mailer with a pocket that had an eye-catching design that drew the recipient's eye to the most important information without feeling overwhelming.
